Established in 2013
“Running a business can sometimes be a hard road but at Pet's Up we love to keep pushing the destination forward because we simply love the journey that our company is on."
Based in Essex, UK, and Oldenzaal, the Netherlands,
Pet’s Up is a manufacturer and distributor of high-quality, natural dog products.
Originally founded as Lennox in 2001, the business focused on large-scale distribution and wholesale manufacturing of premium natural hide chews sourced from South America.
Having originally worked for Lennox, Andres Rodriguez learned the business from the ground up before acquiring the company in 2014.
In 2015, he co-founded Pet’s Up to focus on brand development and international distribution — expanding the product range to meet contemporary tastes and customer requirements. Today, Pet’s Up serves as the umbrella under which the original Lennox brand continues to operate.
Pet's Up United Kingdom
Pet's Up The Netherlands
Our strongest value — your trust.
Pet’s Up’s dynamic and flexible approach has enabled the company to fill the gap left by less reactive wholesalers.
Voted Exporter of the Year in 2023, Pet’s Up prides itself on catering to its customers’ needs — whether that means shipping a single parcel to a small independent retailer or twenty-six pallets to a multi-chain establishment.
2023 has been a record year for exports, with over thirty-five pallets of product distributed each month. We are especially excited about our dog collagen chews — a fantastic, healthy alternative to traditional hide, easily digested and promoting healthy joints, muscles, and skin in dogs.
We are incredibly proud that Chewllagen has become the market leader in this category.
Extending it's product range from natural flavoured hide, Pet's Up introduced goodWood and most recently Chewllagen
Sustainability and environment.
Manufactured from long-lasting, chewable coffee wood, goodWood is a 100% natural dog treat — completely free from caffeine.
It not only helps dogs develop healthy teeth and gums, but also supports small-scale farmers and entire communities to grow. Sourced from the Colombian valleys, where some of the world’s finest coffee beans are harvested at high altitude, goodWood is made from high-quality coffee wood that would otherwise be discarded during the farming process — providing an additional source of income for local farmers.
We are focused on 100% natural products to benefit pets and contribute to sustainability and enviroment.
Your business's best friend.
Over the past ten years, Pet’s Up Products Ltd has established a strong presence in more than twenty European countries.
By exhibiting at international trade shows such as Anido, Interzoo, and Zoomark, Pet’s Up has strengthened its brand exposure and expanded its customer base.
We are a dynamic and responsive company, able to solve our customers’ problems — which, in our view, is the foundation of sustainable relationships and collaborative growth.
We understand that business relationships must be nurtured, remaining as flexible and friction-free as possible. That philosophy has guided us since 2014, when we first began our journey.
Exporter of the year 2023
Andres Rodriguez
Agustin Rodriguez
"Our strategy has always been based on offering premium quality products,
flexible supply, great customer service and a strong dedication to our customers needs".
Supplying premium brands across the UK and Europe
